Mountaineers go first.
Master Brand // Ologie
Idea Man // Writer // Co-Designer
As the mastermind behind West Virginia University's master brand, I set out to sum up over 31,000 students, 3,000 faculty members, five campuses, and 150 years of innovation, grit, and rugged determination in one sentence. Their 72-page oversized view book (pictured below) ushered in the new brand, and put the world on notice that Mountaineers go first.
"I just had an opportunity to go page-by-page and the work is AWESOME! The client is going to be in love with the copy. Nice work."
Courtney Smith, Account Executive | Ologie
"We are thrilled, overjoyed, excited and overall just plain giddy with the work. The copywriting is so spot on."
Sharon Martin, Vice President of University Relations | West Virginia University
"Oh. My. Goodness. I LOVE IT!!!!!! We’ve been getting rave reviews. The president is over the moon. This is going to be a game changer for us."
Sharon Martin, Vice President of University Relations | West Virginia University
Going forward.
We created a powerful brand statement, a 72-page view book, and a host of other materials for WVU. Now it was their turn. A comprehensive, easy-to-understand set of brand guidelines (plus an 8-hour brand training led by yours truly) gave their internal marketing team the tools and confidence to bring "Mountaineers Go First" to the masses.
