Mountaineers go first.
Master Brand // Ologie
Idea Man // Writer // Co-Designer
As the mastermind behind West Virginia University's master brand, I set out to sum up over 31,000 students, 3,000 faculty members, five campuses, and 150 years of innovation, grit, and rugged determination in one sentence. Their view book (pictured below) ushered in the new brand, and put the world on notice that Mountaineers go first.
"We are thrilled, overjoyed, excited and overall just plain giddy with the work. The copywriting is so spot on."
Sharon Martin, Vice President of University Relations | West Virginia University
"I just had an opportunity to go page-by-page and the work is AWESOME! The client is going to be in love with the copy. Nice work."
Courtney Smith, Account Executive | Ologie
"Oh. My. Goodness. I LOVE IT!!!!!! We’ve been getting rave reviews. The president is over the moon. This is going to be a game changer for us."
Sharon Martin, Vice President of University Relations | West Virginia University
Going forward.
We created a powerful brand statement, a 72-page view book, and a host of other materials for WVU. Now it was their turn. A comprehensive, easy-to-understand set of brand guidelines (plus an 8-hour brand training led by yours truly) gave their internal marketing team the tools and confidence to bring "Mountaineers Go First" to the masses.
