Hi, I'm Aaron.
I'm a husband, dad, and creative.
In that order.
In that order.
I come in early and work late when it's absolutely necessary, but my priorities are dropping my kids off at school, coaching their soccer teams, and living up to my "World's Best Dad" coffee mug. Because what's the point of putting food on the table if you're not there to enjoy it with your family?
I lead by His example.
Everybody claims to lead by example. But whose example are they following? It's who I follow—Jesus Christ—that makes me different. Everyday I strive to live with the compassion, humility, and honesty he expects. Transfer that into the work place and co-workers become friends, respect becomes contagious, and criticism always comes out constructive.
I don't kiss butt. I kick butt.
I consider it part of my job to challenge the strategy, critique the creative, and even disagree with the powers that be (very tactfully) if it will make our work better. I don't care about hidden agendas or egos (including my own). I care about doing our best work possible.
I solve problems.
As a Writer and Designer, I don't default to either one. Instead, I’m asking the bigger question: what’s the smartest way to solve our client’s problem? Sometimes it's the perfect line. Sometimes it's no words at all. Almost always, it's bigger than both.