Go outside.
Grow inside.
Grow inside.
Campaign // Baas Creative
ACD // Idea Man // Writer // Co-Designer
Spring Hill — a Christian summer camp — is determined to get kids off social media and outside to connect with God. They needed a big idea that would speak to parents and kids alike, plus a visual language their internal team could pull off. I came up with the big idea, crafted the voice, and created a versatile visual language full of "stickers" and woodcut illustrations.
