The best kind of Christmas card.
Retail Advertising // The Distillery Project
Art Director // Designer // Writer
To unify Meijer's holiday gift cards, I proposed a cohesive series based on a single big idea: a few words is all it takes to get in the Christmas spirit. (Also, I'm sorry in advance for getting Jingle Bells stuck in your head.)
Treasure the past. Fund the future.
Fundraising Campaign // Ologie
Creative Lead // Designer // Writer
After establishing an advancement campaign for Denison University focused on the quintessential college experiences that transcend generations (mainly, needing financial help), and with the class of 2020 about to enter college, it was the perfect time to launch a social campaign everybody can relate to: poor fashion choices.
Ideas trump egos.
Brand Voice // Ologie
Writer // Designer
Vanderbilt Business prides themselves on their ethical approach, but when million dollar mergers are on the line, compassion and humility aren’t always seen as strengths. To counter the "nice guys finish last" mentality, I combined Vandy’s moral message with an unquestionably clever voice. Because everybody respects smart.
Meat in the middle.
Retail Campaign // The Distillery Project
Writer
The Meijer Meat team came to us with six quality claims—powerful facts that clearly differentiated Certified Angus Beef from their competition. Copy needed to be clever, but not fluffy. Factual, but friendly.
Know your audience.
Conference Swag // Ologie
Writer // Idea Man
The world of higher education is full of idiosyncrasies. As the nation's leading creative agency for higher education branding, Ologie needed to show attendees of the American Marketing Association's higher ed conference that we get it. And therefore, we get them. Considering we ran out of shirts the first day, I'd say we nailed it.
Back to school.
Retail Advertising // Meijer
Writer // Art Director
Meijer needed a back to school campaign that was highly engaging AND highly promotional. Below is one of four animations I concepted. The others included an eager beaver nervously gnawing on pencils, and a flying squirrel flying a fleet of paper airplanes.
Have yourself a merry pandemic.
Holiday Cheer // Freelance
Designer // Writer
No relation to the holiday gift cards above, a former co-worker and current friend asked me to design his personalized holiday card. I came back with an idea that acknowledged the global pandemic without losing the joy of the season. He especially liked the handsome fella on the front.
Never waste an opportunity to connect.
Retail Advertising // Meijer
Writer
It might seem like a small job, but when you consider how much time we stand next to our cars pumping gas, Meijer's gas station screens are their best opportunity to connect with customers. (And now you know I never take a project off.)
Valentine's Day radio
Retail Advertising // Meijer
Writer
This :30 radio commercial not only communicated the laundry list of products and prices that Meijer needs to promote, it also won an Addy Award.
mPerks gift card radio
Retail Advertising // Meijer
Writer
With the big idea of "A rewards program as mighty as you" already in place, I was challenged to promote mPerks gift card rewards. Copy needed to be informative, but mighty. Easy to understand, but impossible to ignore.
Super Bowl radio
Retail Advertising // Meijer
Writer