The best kind of Christmas card.
Retail Advertising // The Distillery Project
Art Director // Designer // Writer
To unify Meijer's holiday gift cards, I proposed a cohesive series based on a single big idea: a few words is all it takes to get in the Christmas spirit. (Also, I'm sorry in advance for getting Jingle Bells stuck in your head.)
Ideas trump egos.
Brand Voice // Ologie
Writer // Designer
Vanderbilt Business prides themselves on their ethical approach, but when million dollar mergers are on the line, compassion and humility aren’t always seen as strengths. To counter the "nice guys finish last" mentality, I combined Vandy’s moral message with an unquestionably clever voice. Because everybody respects smart.
Meat in the middle.
Retail Campaign // The Distillery Project
Writer
The Meijer Meat team came to us with six quality claims—powerful facts that clearly differentiated Certified Angus Beef from their competition. Copy needed to be clever, but not fluffy. Factual, but friendly.
Never get sick.
Campaign // Baas
Idea Man // ACD // Writer + Designer
As I walked the aisles of my local grocery store looking for sinus medication, I muttered, "I'm so sick of being sick." And it dawned on me: we're all sick of something. Sick of feeling tired. Sick of feeling fat. Sick of feeling like there's nothing we can do about our health. This concept was pitched as an empowering, disruptive campaign that would inspire people to take control of their health, and to never get sick of making progress.
Know your audience.
Conference Swag // Ologie
Writer // Idea Man
The world of higher education is full of idiosyncrasies. As the nation's leading creative agency for higher education branding, Ologie needed to show attendees of the American Marketing Association's higher ed conference that we get it. And therefore, we get them. Considering we ran out of shirts the first day, I'd say we nailed it.
No B-work.
Retail Advertising // Meijer
Writer
Why do I have gas station signage in my portfolio? Because I never take a project off. Whether it's a multi-million dollar brand campaign that will reach millions of people, or signs selling ice to Eskimos pumping gas, I give the same effort every time.
Valentine's Day radio
Retail Advertising // Meijer
Writer
This :30 radio commercial not only communicated the laundry list of products and prices that Meijer needs to promote, it also won an Addy Award.
mPerks gift card radio
Retail Advertising // Meijer
Writer
With the big idea of "A rewards program as mighty as you" already in place, I was challenged to promote mPerks gift card rewards. Copy needed to be informative, but mighty. Easy to understand, but impossible to ignore.
Super Bowl radio
Retail Advertising // Meijer
Writer