Never get sick.
Campaign // Baas Creative
ACD // Writer // Designer
As I walked the aisles of my local grocery store looking for sinus medication, I muttered, "I'm so sick of being sick." And it dawned on me: we're all sick of something. Sick of feeling tired. Sick of feeling fat. Sick of feeling like there's nothing we can do about our health. This concept was pitched as an empowering, disruptive campaign that would inspire people to take control of their health, and to never get sick of making progress.
