There's no basketball without the basket.
Retail Campaign // Meijer
Creative Lead // Writer // Art Director
Putting product first is always a challenge in retail. The iconic Meijer basket presented the perfect opportunity to showcase product without sacrificing creative. I developed the idea from a napkin sketch into a campaign spanning digital, print, in-store, and the social videos below.
"I don't know who's doing your advertising, but that is fantastic."
Kimberly Durand, Customer
"Wow!! This one is up there with the Budweiser horses commercial. Great job."
Judith Nelson, Customer
Is it a landing page or a video game? Yes.
Resisting the Meijer default to "update last year's hero image," I challenged our team to do more. In collaboration with our developers, we created an interactive experience that built upon the fun, playful tone of our social videos.