Close the gap.
Public Awareness Campaign // Baas Creative
ACD // Writer // Designer
Health equity is a complicated subject, so I used an already established and defined phrase — "Close the gap" — to communicate clearly. But to create something fresh that would stand out, I introduced a striking visual device: the never ending arm. Combined with a friendly illustration style, the end result is a serious campaign that educates the public without feeling accusatory or depressing.
Did I mention I had less than two weeks from kick-off to client presentation?
Never-ending possibilities.
Just like the never-ending arm, the applications are endless. Anywhere two objects come together or a long line can fit was an opportunity to make a smart, can't-miss statement.
