Domino's
Brand // Spec Work
Idea Man // Writer // Designer
When you want pizza, the natural thing to do with your friends and family is to rattle off the choices. Pizza Hut? Papa Johns? Little Ceasars? But only one option has a tagline so obviously perfect and so much fun to say that even if you don't want pizza from them, your soul yearns to cry out ... Domino's? DOMI-YES!
Setting the tone.
"Domino's? Domi-YES!" isn't just a one trick pony. (If anything, it's a work horse.) It sets the tone for the entire brand. It feels like how eating pizza with your loved ones feels: fun, good, and always makes you smile.
