Play hockey. Fight poverty.
Master Brand + Naming // Freelance
Creative Director // Writer // Designer
Battle Creek's Battle on the Rink is a hockey tournament that supports local charities. I named the event, designed the logo and visual language, and crafted a distinctive voice that combines common hockey vernacular (if you don't know the lingo, ask the nearest Canadian) with the charitable outcomes made possible by each participant's entry fee: feeding, clothing, and housing the homeless.
